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Boldface Taps Smashbox Exec as CEO

Nicole Ostoya taking on CMO role as John LaBonty joins firm.

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By: Christine Esposito

Editor-in-Chief

Boldface Group, Inc. has tapped John LaBonty to serve as president and CEO. LaBonty joins with a wealth of experience including VP/GM of International for Smashbox Cosmetics, where he grew gross revenue by more than 400%.  LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands.  He has led multiple sales, marketing and general management organizations with both companies within North America and internationally and he also served as VP of sales...

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